90th Anniversary of Silesian Museum

Branding and Claim

We have been asked to create a campaign for 90th Anniversary of Silesian Museum.

A claim, new logo for the occasion and few print ideas were about to be created.

Everything in the internet become "old" a second after seeing it.

"Old! See it for yourself"
The title of the campaing provoke to think about the amount and quality of things we watch in the internet, at the same time it refers to literally old masterpieces, the museum has in their collection. 
The concept based on image loading, half pixelated, suggests that even though the internet is full of stuff, none of electronic devices can substitute watching masterpieces in real life.


Collaboration with Stefan Sajdak (DEM)